A New Yorker (USA)iled an angry complaint to Nike, saying the footwear giant forbid him from putting the words “Muslim” nor “Islam” on its customizable sneakers, while allowing such words like “KKK,” “Daesh,” and “Al Qaeda.”
In a letter on his Facebook page, 40-year-old Nabeel Kaukab wrote to the company, saying that the word “Muslim” does not fit into any of the categories of banned words for NikeiD.
“As I was experimenting with different words to customize my shoes, I noticed that for Nike, neither Islam nor Muslim ‘fit within our guidelines.’ Based on your guidelines, I have to ask what category of banned words do you consider Islam & Muslim to fall under? Profanity? Inappropriate slang? Insulting or discriminatory content? Content construed to incite violence?”
The NIKEiD service enables customers to choose from a range of different materials and colors to create their own personalized style of shoes. It also allows customers to add their name, number, or a motivational message.
“As far as I (or any rational person) can assume, neither word is profanity, slang (appropriate or inappropriate), insulting or discriminatory (more than a billion people globally find identity in being called Muslims),” Kaukab’s angry letter continued.
“Either you believe the word Islam or Muslim incites violence or they are words that Nike doesn’t want to place on its products?”
Kaukab noted that the company’s service allows other religious terms like “Christ” or “Hindu,” so the exclusion cannot be based on religion.
Putting sacred name or symbol under the sore of shoes is blasphemous. Putting the name Daesh is just approriate we detest them anyway. So Nike is Right.